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Introduction - Emotion vs. Reason
When conversing with real estate agents, you will often
find that when they talk to you about buying real estate, they will refer to
your purchase as a "home." Yet if you are selling property, they will often
refer to it as a "house." There is a reason for this. Buying real estate is
often an emotional decision, but when selling real estate you need to remove
emotion from the equation.
You need to think of your house as a marketable
commodity. Property. Real estate. Your goal is to get others to see it as their
potential home, not yours. If you do not consciously make this decision, you
can inadvertently create a situation where it takes longer to sell your
property.
The first step in getting your home ready to sell is to
"de-personalize" it.
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